Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World

This interview with Dr. Stefanie Beninger, President of the Macromarketing Society and a scholar in marketing and society, explores the critical intersections of macromarketing, policy, and the rapidly evolving field of technology. Dr. Beninger shares her insights on the societal implications of marketing, drawing on her extensive research in sustainability, resilience, and the ethical considerations surrounding emerging technologies, such as commercial drones and generative artificial intelligence. The discussion examines how her international and interdisciplinary collaborations enhance research, contribute to the development of effective policies, and address complex social challenges. This conversation provides valuable insights into the evolving landscape of marketing education and its role in promoting a more sustainable and equitable future.