Impact of COVID-19 on Consumer Behaviour and Mindful Consumption

This research significantly contributes to understanding the trends and effects of the COVID-19 pandemic on consumer buying patterns. The results, which are of utmost importance, highlight changes in consumer behavior that emerged at the beginning of the second wave of the pandemic. A questionnaire survey was conducted using an online panel to identify how consumers changed their shopping habits and the needs they prioritized pre and post-pandemic crises concerning their fears. The paper delves into the concept of mindful consumption pre- and post-COVID-19.