Analysis of Network Public Opinion and Enlightenment of Enterprise Crisis Management--Take China Literature Limited Copyright Event as an Example

In the context of the rapid development of the Internet, the influence of public opinion on social events is further expanded. This paper uses the word frequency analysis method to study the copyright events of China Literature Limited. On the basis of obtaining the information related to this crisis event, the content is summarized and integrated. According to the time of the former, the expression of network public opinion and the response of China Literature Limited according to the trend of public opinion are analyzed. It is found that network public opinion promotes the spread of crisis events. If enterprises underestimate the importance of network public opinion in crisis management, it is easy to have a serious negative impact on enterprises. Finally, this paper summarizes the experience and lessons of China Literature Limited in crisis management of network public opinion events, and puts forward research enlightenment for enterprise crisis management in the new media era.