Talk Leads to Recruitment

There is a positive relationship between how much we talk about politics and current events and how much we participate in civic activities. However, analytical biases make it difficult to accurately estimate the causal influence of talk on individual behavior. Moreover, existing data sources do not include information on the mechanisms that might explain how individuals translate talk into action. These problems are addressed with new data that were collected through a natural experiment. The results show that civic discussions promote civic participation largely because during such discussions we are recruited to become involved.