How to Professionalise a Serious Game? Application to “Lino Has an Idea!”

Serious games are soaring. Their objectives are to develop skills and teach concepts in a ludic way. They are more and more popular with companies, families, and schools. Few of them focus on innovation and creativity for children. To address this lack, a project was carried last year to design a new serious game called “Lino has an idea!”. It was tested with 2 groups of pupils (29 in third grade and 20 in fifth grade) and feedback shows great results. However, this game is still a prototype and needs to be enhanced. The purpose of this article is to present the method we use to get a professional version of the game that could be sold in a game shop. The different steps of the game process are modified to make it clearer for children and teachers according to feedbacks. A new corporate identity and style guide are issued to foster the immersion of the children to enhance their investment.