The study was designed to examine the demographic and socioeconomic characteristics and trip‐related attributes of the outbound Chinese travelers to Singapore, Malaysia, and Thailand (SMT market) and to compare this particular market with the two groups of Chinese visitors bound for other Asia‐Pacific and outside Asia‐Pacific destinations. The results provide a profile of the SMT Chinese market and identified a number of characteristics and attributes that significantly differentiated the SMT market from the two other markets.
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Cai et al. (1999) studied this question.
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