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Purpose: The study aims to examine customers’ purchasing intentions for eco-friendly bags using the ABCD analytical methodology. It uses factor analysis and elementary analysis to evaluate some of the benefits, drawbacks, limitations, and advantages of eco-friendly bags, offering a through grasp of the problems and their possible advantages. Design/Methodology/Approach: This study analyzed published papers using the ABCD analysis framework, using quantitative analysis in focus group interactions to identify key attributes and variables influencing consumers’ intentions to purchase eco-friendly bags, thereby providing valuable insights. Findings/Result: The ABCD analytical approach indicates that both organizations and individuals are utilizing sustainable strategies to tackle pressing issues. Consumers’ intentions toward buying eco-friendly bags are high, suggesting that eco-friendly bags are a more effective option than single-use plastic bags, as confirmed by focus group discussions. Originality/Value: This study employs the ABCD analysis method to analyze consumers’ willingness to purchase eco-friendly bags. The study explores consumer behaviour and factors influencing purchase decisions through determinant issues, key attributes, factor analysis, and elementary analysis. Paper Type: Empirical Analysis
Ashwini et al. (Sat,) studied this question.