“First They Ignore You…”: The Time-Context Dynamic and Corporate Responsibility

Q: What does this research mean for the field?

The evolution of corporate responsibility follows a predictable time-context dynamic characterized by initial ignorance, subsequent ridicule and resistance, and eventual acceptance. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

Pietra Rivoli; Sandra Waddock

doi:10.1525/cmr.2011.53.2.87

February 1, 2011California Management Review

“First They Ignore You…”: The Time-Context Dynamic and Corporate Responsibility

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“First they ignore you, then they laugh at you, then they fight you, then you win.”–Mahatma Gandhi

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Rivoli et al. (2011) studied this question.

synapsesocial.com/papers/6a1f8c7b7f8f0ece98f85a43 https://doi.org/10.1525/cmr.2011.53.2.87

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“First They Ignore You…”: The Time-Context Dynamic and Corporate Responsibility

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“First They Ignore You…”: The Time-Context Dynamic and Corporate Responsibility

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