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It is no understatement to say that negotiation activity has skyrocketed in China in recent years; however, these negotiations are frequently unsatisfactory. Part of the reason for this lack of success is that Chinese people have a conception of negotiation that is fundamentally different from that of people in the West. Based on extensive interviews with Chinese and non-Chinese negotiators over a period of five years, the author explains the Chinese approach by using two metaphors: “mobile warfare” and the “joint quest.” Understanding this approach has significant implications for negotiation practice.
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Guy Olivier Faure (1998) studied this question.
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