This article analyzes attention-getting strategies' evolution from politeness to informality in modern English communication, implying changing social norms.
This article examines the evolution of attention-getting strategies in modern English communication from a pragmatic perspective. It analyzes the shift from traditional politeness-oriented forms such as excuse me to more direct and informal expressions like hey and listen. Using a qualitative corpus-based approach with data from BNC, COCA, and MICASE, the study explores the linguistic forms, pragmatic functions, and contextual use of attention-getting devices. The findings reveal a clear trend toward informalization, highlighting the context-dependent and multifunctional role of attention getting strategies in contemporary English discourse.
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Khulkar Izbosarova (2026) studied this question.
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