Gratitude facilitates private conformity: A test of the social alignment hypothesis.

October 31, 2016Emotion

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Key Points

This research investigates how gratitude influences individuals' tendency to conform to social norms.
Conducted two studies with large samples; Experiment 1 used a color judgment task and Experiment 2 used a material consumption task.
Participants expressed their choices privately after being shown alleged responses from others to test conformity.
Induced gratitude compared to joy to assess its specific effects on conformity.
Participants feeling gratitude conformed more to the popular choice in the color judgment task, even when incorrect (Experiment 1).
Induced joy resulted in significantly lower conformity compared to gratitude (Experiment 2).
Findings suggest gratitude plays a distinct role in enhancing private conformity to social norms.

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Tests the social alignment function of gratitude, indicating its role in conformity.

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Ng et al. (2016) studied this question.

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