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October 31, 2016Emotion

Gratitude facilitates private conformity: A test of the social alignment hypothesis.

Jomel Wei Xuan Ng Eddie M. W. Tong Dael L Y Sim Samantha W Y Teo Xingqi Loy Timo Giesbrecht

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Key Points

This research investigates how gratitude influences individuals' tendency to conform to social norms.
Conducted two studies with large samples; Experiment 1 used a color judgment task and Experiment 2 used a material consumption task.
Participants expressed their choices privately after being shown alleged responses from others to test conformity.
Induced gratitude compared to joy to assess its specific effects on conformity.
Participants feeling gratitude conformed more to the popular choice in the color judgment task, even when incorrect (Experiment 1).
Induced joy resulted in significantly lower conformity compared to gratitude (Experiment 2).
Findings suggest gratitude plays a distinct role in enhancing private conformity to social norms.

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Implication

Tests the social alignment function of gratitude, indicating its role in conformity.

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Cite This Study

Ng et al. (2016) studied this question.

synapsesocial.com/papers/6a1fdb1c74f6c6eb9aae8923 https://doi.org/10.1037/emo0000249

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