Stealth, secrecy and subversion: the language of change

Whilst language is recognised as playing a key role in the shaping of organisational phenomena, the importance of managing language actively in the context of change has received less attention. The particular relevance of the active management of language in changing the mindsets that underpin models of organisational change is discussed, leading to the conclusion that language has a key role in making apparent and legitimising emerging models that challenge the conventional “top‐down” paradigm.