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September 1, 1981Journal of Communication

Soap Opera Viewing: The Cultivation Effect

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Authors

NBNancy L. Buerkel‐RothfussCentral Michigan UniversitySMSandra L. MayesUniversity of Kentucky

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Buerkel‐Rothfuss et al. (1981) studied this question.

synapsesocial.com/papers/6a1ff2ed2065d284090db0abhttps://doi.org/10.1111/j.1460-2466.1981.tb00433.x
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