Argues that the effective management of technological change requires transformational leadership, and that one of the principal tools employed by the transformational leader is rites. Rites are elaborate, dramatic, planned sets of activities that promote change in individuals at both the psychological and the behavioural level. The various ways in which managers are able to facilitate change through the use of social rites is illustrated using data drawn from 12 detailed case studies of manufacturing resource planning II (MRPII) implementation.
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Andrew D. Brown (1994) studied this question.
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