Results of the Intervention Measures to Improve Trustworthiness of Business Students: The Progressing, the Neutralizing and the Declining

Not all-academic interventions yield the same effect to student recipient. Nevertheless, business educators continue to provide intervention program without examining its effect on students. This study tries to measure the effectiveness of an intervention measure among third-year students to improve their level of trustworthiness indicated in the result of the 16 Personality Factor Test (PFT). The intervention measure was embedded in their Human Behavior in Organization course, enriching the subject with cases and activities on trust as an important element in business organization, at the same time, orienting the faculty on the importance of personality on student's future career. The study reveals that there is a significant improvement on the trust among students, those enrolled in the second term, second semester have a higher posttest performance than other periods. Due to student' different learning and faculty teaching style result significantly varies. There are three clusters of students those who respond positively in the intervention measure, those that remained neutral and those that respond negatively. Students in the first cluster, the progressing, grasp the importance of trustworthiness in business. The second cluster, the neutrals, demonstrates trait optimism; these students try to maintain their status quo. The third cluster, the decliners, low self-efficacy attributes to the negative response.