In a globally competitive environment, how corporations use strategic alliances to gain a competitive advantage has become an important topic. Based on data envelopment analysis (DEA) and the heuristic technique, this study proposes a model which is termed the candidate selection of strategic alliance (CSSA). The objective is to find the most proper partner for strategic alliance. Realistic data for the industry of department store are collected from Taiwan published stock market. The results are sound by review of many industrial managers and indicate that CSSA can effectively provide recommendations for enterprises to find the proper candidates of alliance.
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Wang et al. (2007) studied this question.
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