Key points are not available for this paper at this time.
This article reports the finding of a study designed to extend the use of proximity judgments to an experimental design. The analysis mode of multidimensional scaling (MDS) and multivariate analysis of variance (MANOVA) was used to determine the effect of the experimental manipulation on the respondents’ perception of a hypothetical new coffee product relative to seven types of coffee products currently available to consumers.
Roberts et al. (Sat,) studied this question.