Does typeface affect readability and a reader's mood or emotion? In this study, I surveyed a sample of students and faculty on their perceptions of the readability of, and emotion imparted by, 10 typefaces. I found that the majority of subjects agreed on the readability factor of 10 typefaces. My expectation that the majority of subjects would agree on the best-fit mood or emotion created by each of the typefaces was confirmed for four of the typefaces and refuted for six. Finally, I found a lack of consensus regarding the (a) overall easiest-to-read, (b) most-difficult-to-read, and (c) favorite typeface.
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John Edward Gump (2001) studied this question.
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