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October 14, 2026Journal of Education for Business

Marketing and Psychology: Understanding Customer Behavior with the ABC Approach

Novia Indah Lestari Lilik Noor Yuliati Megawati Simanjuntak Popong Nurhayati Vivin Zulfa Atina

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Abstract

Marketing and Psychology: Understanding Customer Behavior with the ABC Approach examines how psychology can inform marketing decisions amid increasing reliance on personalization, behavioral data, ...

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Cite This Study

Lestari et al. (2026) studied this question.

synapsesocial.com/papers/6ad30f86709cd65f497442f4 https://doi.org/10.1080/08832323.2026.2742974

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Consumer Behaviour and Its Psychology: New Frontiers of Research in Marketing Strategy2025
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3Application of Consumer Behavior Analysis in Marketing Strategies2024 · 2 citations
4Behavioural Economics in Marketing: Understanding consumer Decisison Making2024
5Brainketing. The Future of Marketing: Integrating Neuroscience and Consumer Strategies2025

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