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A method of measuring attitudes towards examples of unorthodox behaviour is developed, found to be reliable and to possess considerable population and construct validity when deployed among a target-group sample of students, young workers, older workers, and older middle-class groups. The structure of attitudes towards unorthodox political behaviour is examined in detail and is found to be characterised by a powerful unidimensional factor of “positive-to-negative affect” traversed by strongly related dimensions like approval, justification, behavioural intentions, and even evaluative dimensions like “effectiveness”. A model (akin to Fishbein's formulation) for combining these dimensions into a single measure of “Protest Potential” is derived from regression analysis. The relationships between this new measure and more familiar socio-political attitudes are examined and some substantive conclusions are indicated, in particular, the role of politicised personal dissatisfaction.
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Alan Marsh (1974) studied this question.
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