The Potential for Rural Heritage Tourism in the Clarence Valley of Northern New South Wales

In the past, heritage tourism has been associated with urban sites but there is now an acceptance of the application of this concept to rural areas. In the Clarence Valley in northern New South Wales there is potential for an extension of agritourism associated with working dairy farms to include safari tours to clusters of dairy heritage sites which are scattered throughout the area. Remnants of the old dairy industry, which began in the Clarence River Valley of New South Wales in the late nineteenth century, are scattered throughout the landscape. Over 300 dairy milking bails remain—ghosts of the former thriving industry when over 2000 dairy farms were operating. Concrete foundations of some creameries built in the 1890s can still be found, and three factory buildings still stand. These relics are disappearing quite rapidly and if the importance of the industry is to be recognised by future generations then it seems that some heritage conservation is overdue. At the same time, in order to survive in a post-deregulated economic environment, the remaining 10 dairy farmers in the Clarence Valley are diversifying their activities, with one form of pluriactivity being agritourism. Currently few of these farmers have entered this field but most of them see its potential to broaden their income base. Associated with agritourism at the farm level, the local government authorities see heritage tourism as a way of increasing employment in the region.