Nature Tourism vs. Imcompatible Industries:

The nature tourism industry is vulnerable to incompatible industries operating near the nature tourism site. However, a sufficiently powerful nature tourism industry can enlist the support of public policy officials to exclude incompatible industries. The winning and retaining of public policy support can best be achieved through the building of a coalition in which the nature tourism industry acts as political entrepreneur. As political entrepreneur, the nature tourism industry must employ a megamarketing strategy in order to attract a variety of critical groups into the coalition.