Journal Article An Investigation of Utility-Directed Cutoff Selection Get access Noreen M. Klein, Noreen M. Klein Search for other works by this author on: Oxford Academic PubMed Google Scholar Stewart W. Bither Stewart W. Bither Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 2, September 1987, Pages 240–256, https://doi.org/10.1086/209109 Published: 01 September 1987 Article history Received: 01 February 1985 Revision received: 01 February 1987 Published: 01 September 1987
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