The Presence of the Romanian Public Administration on Social Media

Social media has transformed the way people aroun d the world communicate, and its use in different sectors of social life has steadily grown. Considering the success it enjoys among the general public, it is very likely to be used also in local public administration. Platforms such as Facebook, Twitter, LinkedIn, YouTube, blogs and many others have begun to be used as tools for communicating with citizens, with the aim of increasing the degree of information and interaction, on one hand, and, on the other, of making the act of governance more transparent. The present study intends to provide an assessment of the ways in which local government institutions use social media to communicate their actions.