Take a Professional to Lunch: A Process to Establish a Professional Network

A review of the marketing literature suggests that students develop personal marketing or sales plans to find their first job and subsequent career. Publishers are providing students access to online resources linked to career information. However, the person who knows most about a given career is the person who is working at that job on a daily basis (i.e., the fully employed professional). This paper builds on previous studies by providing a selling process students have used successfully to develop professional networks.