Since the crash of the Thai baht in 1997, Buddhist mass rituals of money and passion in Thailand are addressing the emotional predicaments of globalization with technologies of community that refigure the nation – from a geo-spatial body into a monetary spirit. Buddhist donation ceremonies, intended to shore up the national currency reserves, as well as mass rites staged to aid the spirit of the nation's leader, represent emerging practices of money, love, and identity in Thailand. This might suggest that the study of emotion should shift emphasis from the interpretation of numerous cultural systems toward addressing a shared global situation of subjection to international financial integration and uncertainty.
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Alan Klima (2004) studied this question.
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