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Irony, parody, and stylised self-performance have become important strategies through which British-Greek-Cypriots negotiate public legibility, recognition, and social accumulation within multicultural Britain. The article focuses on Stavros Flatley, a father–son dance duo whose shirtless performances on Britain’s Got Talent fused Riverdance spectacle with bodily excess and choreographed absurdity. Drawing on over a decade of ethnographic and media research, the analysis traces how these performances circulated through communal tea gatherings in Birmingham, digital platforms, family conversations, and repeated acts of imitation, becoming charged sites of aspiration, embarrassment, familiarity, and debate. Flatley’s performances relied upon a form of aspirational irony: comic self-stylisation that simultaneously celebrates and unsettles ethnic caricature, allowing multicultural difference to become temporarily inhabitable without fully resolving its contradictions. Here, laughter emerges not as superficial entertainment, but as part of the social labour through which diasporic belonging is negotiated and sustained.
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Michalis Poupazis (2026) studied this question.
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