Subverting Norms and Shaping Perceptions: Strictly Come Dancing as a Site for Social Change?

This article examines how the popular BBC television show Strictly Come Dancing (2004–) and its casting and choreography challenge traditional norms of gender roles and body perceptions in dance. The research draws on dance theory, media studies and social justice concepts to interrogate how the show’s portrayal of diverse bodies can influence broader societal attitudes. We explore the evolving representation of gender and disability on Strictly with an emphasis on the inclusion of disabled participants and same-sex pairings and the significant public and media discourses regarding these issues and actions. By analysing archival footage and the outcomes of an AHRC-funded public engagement project, the article evaluates the success and limitations of Strictly in fostering representation of these communities and identities. Through its inclusion of non-normative bodies in mainstream entertainment, the show offers a platform for challenges to traditional representations of masculinity, femininity and physical ability. Ultimately, the article highlights how dance on television can serve as a site of both resistance to and reinforcement of societal norms, emphasising the importance of equitable representation in shaping public perceptions of gender and disability.