Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing

The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to understand the nature, influences, and impact of marketing and public policy research published in the journal. After discussing the history of JPP&M, the authors report three related sets of analyses based on all articles published since the journal's inception. Specifically, a content analysis examines the scope and depth of research topics over time. Next, publication analyses assess how various authors and institutions have influenced the field through publishing in the journal. Finally, a citation analysis shows the impact of JPP&M articles on research published in journals of related fields.