Rationale for the development of models of marketing activities of agricultural enterprises in conditions of uncertainty

naturally take place in line with the modernization of the entire Ukrainian economy, taking into account the social orientation of economic policy due to the general condition of the countrypoverty of a large Ukrainian population environmental situation. Today, the idea of social innovation occupies one of the key positions in the policy of developed countries, while in Ukraine it is just beginning to spread and is associated with concepts such as public-private partnership, corporate social responsibility, social entrepreneurship. It is established that the effectiveness of the innovative model of public policy in the system of social protection in today's conditions should be determined by detailed analytical justification of public administration decisions, comprehensive analysis of socio-economic, political, legal, psychological losses and benefits, effectiveness of public administration and professionalism of officials.