Value chain: essence of the category and methodological significance

intercultural characteristics of representatives of different countries and peoples.It is competent communications that are important key indicators in cross-cultural management, as the productivity of multinational companies' cooperation at the international level depends on their quality level.In general, increasing the competitiveness of national companies under the globalization and integration processes of business depends on the characteristics of managing the values of each individual and the influence of the processes of cross-cultural interaction.