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Journal Article Patterns of information Acquisition in New Product Purchases Get access Carol A. Kohn Berning, Carol A. Kohn Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 18–22, https://doi.org/10.1086/208586 Published: 01 September 1974
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Berning et al. (1974) studied this question.
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