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January 1, 1996Harvard business review

Rethinking distribution. Adaptive channels.

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JNJames A. NarusJAJames C. Anderson

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Narus et al. (1996) studied this question.

synapsesocial.com/papers/6a204c6680377d937a2ed359https://doi.org/10.1016/j.heliyon.2019.e01126
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