Survey identifies expected outcomes of innovations among Bulgarian wine producers, indicating potential performance improvements.
The positive effects of the innovations on the performance of the companies is inevitable. However, these effects can be numerous and it is important the entrepreneurs to be aware what they can expect. Thus, the aim of the current study is to identify the results, expected by the Bulgarian wine producers from the application of innovations and if their choice is associated to some factors. The object of the study is Bulgarian SMEs wine producers. The focus is their opinion as regards the expected results from the application of innovations. The results are obtained through survey, conducted from December 2019 to January 2020. The results show that the most expected results by the Bulgarian wine producers are the increase of competitiveness and efficiency of their enterprises.
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Pastarmadzhieva et al. (2020) studied this question.
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