Development Goals of Organizations Based on Their Strategic Potential

The article is devoted to the study of the process of forming the development goals of organizations taking into account their strategic potential. The main concepts of strategic potential are considered and various approaches to its structural load are analyzed, the impact of structural elements on strategic planning and the implementation of enterprise goals is investigated. The article defines the influence of strategic management of each of the potential components on the achievement of specific, achievable and ambitious development goals. The algorithm for forming the development goals of a public organization has been studied and the features of the structural filling of its strategic potential have been determined, which is due to social orientation and taking into account when setting the development goals of social, civic dimensions and the needs of the community. On the basis of an analytical approach to the consideration of this topic, optimal strategies are determined and specific measures that a public organization can implement to improve the existing strategy are proposed. Thus, the formation of goals for the development of organizations based on their strategic potential is quite effective and relevant in today's conditions. This is primarily confirmed by the fact that this approach to development goals takes into account the opportunities provided by the components of strategic potential and with the help of which competitive advantages of the organization are created. At the same time, it is worth remembering what determines the structural features of the strategic potential and taking into account the weight of the impact of each of its individual elements on the achievement of development goals. It is these questions that should be addressed in further research. This will allow in practice to more accurately predict potential threats, minimize risks in goal setting and provide opportunities for their prompt elimination.