Educational Services in the Market: Formation of the Model “Quality of Education - Entrepreneurial University- Socio-Economic Impact”

The article is devoted to the substantiation of forming the university strategy by the formulation of indicators of the success of the entrepreneurial university-influencer of socio-economic development of the region and the state. The relationship between know­ledge as an object of management and promotion and creating a business university through ensuring the quality of educational services is presented. Bibliometric analysis on the article's subject was performed using the tools Google Trends, Google Books Ngram Viewer and VOSviewer. The paper also uses the Ishikawa diagram to determine the model of causal relationships in the link "quality of education - business university - socio-economic impact," as well as SMART-approach to form the main tasks to improve the level of educational services, which is embodied in the form of a mind map. With the help of Ishikawa's diagram, the main factors of building an effective system for ensuring the quality of education and creating a business university are identified. Each of these indicators has a financial dimension and has a certain economic impact on both the university ecosystem and the external environment. Some of the indicators have an additional social impact and determine the university's ranking by non-financial indicators. The list of indicators is not exhaustive and may consider the form of ownership of the university (public, private, cooperative, corporate) and its type (classical, technical, economic, etc.). The proposed evaluation criteria for each element of the model can be modified and incorporated into the university regulations as indicators of sustainable development following Transforming our world: the 2030 Agenda for Sustainable Development. Given the emergence of world rankings that take into account the university's progress in achieving sustainable development goals, this approach can prove to be an effective tool. Among the prospects for further research is the introduction of new methods of analysis of causation for the selected model to assess the university's technological and intellectual level of readiness to obtain entrepreneurial status.