Social manufacturing as a sustainable paradigm for mass individualization

With increasing product personalization and open innovation, the manufacturing paradigm has been transforming to a more decentralized and socialized one. Social manufacturing was proposed as a new paradigm for industry. It extends the crowdsourcing idea to the manufacturing area. By establishing cyber–physical–social connection via decentralized social media, various communities can be formed as complex, dynamic autonomous systems to co-create customized and personalized products and services. This article presents the concept and characteristics of social manufacturing including distributed, adaptive, and self-organization. It also addresses social intelligence in proactive decision-making for organization of socialized resources and producers in the life-cycle of product.