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September 1, 1977International Studies of Management and Organization

Planning for Existing Markets: An Empirical Study

Peter H. Grinyer David Norburn

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Abstract

"Planning for Existing Markets: An Empirical Study." International Studies of Management & Organization, 7(3-4), pp. 99–122

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Grinyer et al. (1977) studied this question.

synapsesocial.com/papers/6a20608289b72f34e0e7377b https://doi.org/10.1080/00208825.1977.11656238

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