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This study aims to examine how AI capability enhances the performance of IT projects through parallel mediators, including team member creativity and project innovation. We also test the moderating role of perceived organizational ethical identity for AI in the relationships of AI capability-project team member creativity, and AI capability-project innovation. Data were collected through a two-wave, time-lagged survey from 281 project professionals working in Pakistan’s IT sector. Results suggest that AI capability has a direct and indirect positive influence on IT project performance and is mediated by project team member creativity and project innovation. The results also indicate that when an organization has a high level of ethical identity, the positive interplay between AI capability and perceived organizational ethical identity for AI enhances project team member creativity and project innovation. These findings have several implications for organizations seeking to enhance AI capability to strengthen project team member creativity and project innovation to improve IT project performance.
Nauman et al. (Tue,) studied this question.