A Systematic Review on Emergence of Digital Marketing in ASEAN Region

To Evaluate the ASEAN countries. ASEAN’s attraction for digitalization joined with its speedy development, which means the region is home to some of the most competitive digital economies. The goal of this paper is to give methodical research on Digital Marketing in ASEAN part nations in the course of recent years. The challenge to ASEAN is to ensure that this “development gap” is well addressed. Ordinarily utilized as a wellspring of information, the Scopus database has had complete inclusion of more than 51 diaries crosswise over 55 disciplines since 2014 and guarantees the nature of the writing by utilizing the generally acknowledged reference ordering. Therefore, there is a strong need for ASEAN to encourage intensive knowledge sharing and capacity building programs among member states to deepen understanding about the digital economy, its potential role in the region, as well as to collectively formulate strategic action plans in line.