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Updates previous studies, in which growth industries were examined in order to understand patterns of growth and identify ways to predict future growth industries. Evaluates the fastest growing industries of the late 1980s and early 1990s and analyzes the ways that economic, technological, and international factors will affect these and other growth industries through the remainder of the 1990s. Business marketers can use this information to understand better their customers′ prospects and the outlook for their customers′ customers.
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Starry et al. (1993) studied this question.
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