Making Student Retention an Institutional Priority

A study was conducted to determine the reasons behind the unusually high rate of student attrition at Mountain Empire Community College. The results, which suggested that work and family conflicts were the primary contributors to attrition, led to the formation of a task force that was charged with the development of a comprehensive student retention plan. A college‐wide retreat involving all faculty, staff, and administrators was conducted to inform all constituents about the college's retention effort and to involve the entire college community in working together to understand how to implement effective retention strategies. Finally, a standing retention committee was formed at the college to oversee implementation of the retention plan, a plan which is research‐based and reflective of the long‐term commitment the institution has made to the improvement of the student persistence rate.