Towards a cognitive gravity model: The case of consumer spatial behaviour

Cadwallader M. (1981) Towards a cognitive gravity model: the case of consumer spatial behaviour, Reg. Studies 15, 275–284. A cognitive gravity model is tested and found to be a potentially useful predictor of consumer spatial behaviour. Within the context of this study, the mass component appears to be far more important than the distance component, although it is not clear whether the mass component should be expressed in an additive, multiplicative or weighted additive form. Also, there is evidence to suggest that the relative importance of the individual store attributes varies from store to store.