Journal Article Characteristics of Mexican American Consumers Get access Joel Saegert, Joel Saegert Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert J. Hoover, Robert J. Hoover Search for other works by this author on: Oxford Academic PubMed Google Scholar Marye Tharp Hilger Marye Tharp Hilger Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 104–109, https://doi.org/10.1086/209040 Published: 01 June 1985 Article history Received: 01 January 1984 Revision received: 01 January 1985 Published: 01 June 1985
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Saegert et al. (1985) studied this question.
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