Spring break travel is a unique North American youth tourism phenomenon, generating millions of dollars for the tourism industry. This longitudinal study surveyed students at the University of Wisconsin-Stout, USA, over a four-year period. It examines the changes that have occurred in spring break travel patterns over the years of 1991 to 1994. Implications for marketers, tour operators and destinations are presented.
No takes yet. Share an insight, caveat, or question.
Hobson et al. (1996) studied this question.
Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context: