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Social marketing: the state of play and brokering the way forward | Synapse

July 23, 2016Journal of Marketing Management137 citationsOpen Access

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Social marketing: the state of play and brokering the way forward

RGRoss Gordon RRRebekah Russell‐Bennett RLR. Craig Lefebvre

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Resumen

Contemporary societies around the world face a number of what have been termed ‘wicked problems’ (Churchman, 1967; Rittel & Webber, 1973). These issues include but are not restricted to health ineq...

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Cite This Study

Gordon et al. (Sat,) studied this question.

synapsesocial.com/papers/6a20a15e239b4646016d901a https://doi.org/https://doi.org/10.1080/0267257x.2016.1199156

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