Shopping Tourism in Gdansk

The purpose of this article is to present research findings on how shopping tourism influences the amber market in Gdansk, specifically by comparing customer flow on regular workdays and national free days. The study aims to determine whether shopping tourism - particularly amber gemstone shopping - fluctuates based on the population’s free time. To ensure the validity and reliability of the findings, a range of statistical methods were applied. The comparison method was used to synthesize results from various data points to form statistically robust conclusions. Descriptive analysis provided a summary of event counts, while data segmentation based on calendar dates allowed for differentiated insights on client behavior across workdays and national holidays. Additionally, graphical charts illustrated the frequency distribution of client visits, offering a clear visual representation of shopping patterns. The findings indicate that national holidays significantly influence customer traffic for amber shopping, resulting in noticeable shifts in visitation patterns. Statistical analysis demonstrates that client flow to amber shops increases on national free days compared to regular workdays. This shift suggests that shopping tourism for amber is sensitive to the availability of free time among the population.