The Impact of Demographic Factors on Social-Status Seeking by Consuming Counterfeit Luxury Fashion Brands for Women in the Kingdom of Saudi Arabia

This research was conducted with the aim of knowing the demographic factors affecting the visibility of social status through the consumption of counterfeit fashion for luxury brands for women in the Kingdom of Saudi Arabia. The research included a sample of 430 women from the regions of Riyadh and Makkah, as it is one of the largest regions in terms of population and the governorates affiliated with them, and the research used the questionnaire tool to measure the phenomenon of luxury brands consumption, and the descriptive approach to measure this phenomenon. And the impact of the social environment (workmates, family), has an impact on consumption, especially in favor of education. The higher the educational level, the higher the consumption rate of counterfeit luxury brands, in search of social status, and that the level of income was not of great influence for obtaining counterfeit luxury brands. The paper shows the impact of demographic factors on social-status seeking by consuming counterfeit luxury fashion brands for women in the Kingdom of Saudi Arabia, This study highlights the role of social status in creating constraints that are internal to the individual, Also this research furthers our understanding of consumers of luxury counterfeits, By four factors: age, housing, income, education. This study analyzed behavior data using Google Forms, Through a sample of 430 women.