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BACKGROUND: Although much work addresses the association between risk perceptions and behavior, much less attention has been devoted to identifying psychosocial and sociodemographic moderators of this relationship. PURPOSE: We explored whether worry moderates the relationship between risk perceptions and behavioral intentions in an adult sample (where the relationship is typically positive) and a young adult sample (where we have found that the relationship can be negative). METHOD: Two samples of smokers (adults and college students) were asked to report worry, risk perceptions, and quitting intentions as part of two cessation interventions. RESULTS: Among low-worry individuals, the risk perception/intentions relationship was positive in the adult sample and negative in the young adult sample. However, among high-worry individuals, the relationship was negative in the adult sample (and nonsignificant in the young adult sample). CONCLUSIONS: These findings suggest that worry can moderate the extent to which risk perceptions motivate risk-related intentions and that the nature of such moderation may depend on other factors such as age.
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Klein et al. (2009) studied this question.
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