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July 16, 2021Sport Business and Management An International Journal

Analysis of price bundling and framing: the impact of availability and discount messaging

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Authors

MWMisun WonUniversity of North TexasSSStephen L. ShapiroCaesars Entertainment (United States)

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Won et al. (2021) studied this question.

synapsesocial.com/papers/6a20a596239b4646016d9449https://doi.org/10.1108/sbm-09-2020-0093
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